I can't get the noise out of my head. People who watch the video express awe and disgust. And that is why Dutch software developer Bert Hubert's experiment is so powerful. It doesn't really uncover something that we shouldn't already know. Something we often choose to ignore. The brilliance is that it makes us incapable of ignoring.
Bert's experiment emits a scratchy beep when his computer detects information flowing from his own computer to organisations collecting information about him and his behaviour on the internet. The effect is frightening.
Blog post: The creepy sound of online trackers